FRACTIONAL CMO · GROWTH STRATEGY
The senior marketing voice your company is missing.
For women-led and mission-driven companies in B2B SaaS, fintech, healthtech, and legaltech — with traction, but no senior marketer to pull it together.
B2B · SaaS · Fintech · Healthtech · Legaltech · $2M–$8M revenue
DOES THIS SOUND FAMILIAR?
The pattern I walk into at the post-scrappy stage.
Working with companies at this stage, I've come to recognize the signs quickly. It's rarely one thing — it's usually many of these at once.
THE TEAM PROBLEM
You have traction — real revenue, real customers, real momentum. But marketing has become reactive and inconsistent. You've outgrown DIY but aren't ready for a $200K full-time hire.
THE MESSAGING PROBLEM
Navel gazing. No strong positioning. Communications aren't tailored to a specific buyer. The result is messaging that sounds like everyone else in the category and doesn't move anyone.
THE ACTIVITY PROBLEM
"We should be on LinkedIn. We should write blogs. We should send a newsletter." The shoulds pile up, but nothing connects. Channels are active, results are flat.
THE ALIGNMENT PROBLEM
Sales and marketing are telling two different stories about who the customer is and what makes the product worth buying. No shared ICP. No feedback loop.
If two or three of these feel true, the issue isn't effort. It’s structure — and a senior perspective to build it.
WHO THIS IS FOR
Built for a specific kind of company.
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Post-scrappy, pre-CMO
You have traction — real revenue, real customers, real momentum. But marketing has become reactive and inconsistent. You've outgrown DIY but aren't ready for a $200K full-time hire.
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B2B SaaS · Fintech · Healthtech · Legaltech
Industries that default to cold, corporate, and forgettable marketing. I help companies in these categories build brands that finally match what they've built.
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Women-led or mission-driven
Founder-led culture. Low ego. Alignment-focused. A leadership team that sees brand as a competitive advantage — not a box to check before the next fundraise.
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Building, not scaling
You're asking marketing to build — brand, presence, positioning, structure. Not to hit a pipeline number this quarter under board-driven pressure.
THE EXPERIENCE BEHIND IT
What I’ve navigated that most haven’t.
Most fractional CMOs have run campaigns. Fewer have built brands from scratch, navigated an acquisition, and led a rebrand inside one of the world's largest financial institutions — all on the same product.
LEGALTECH · FINTECH
Shoobx → Fidelity
Built the brand. Navigated the acquisition. Led the rebrand inside Fidelity. Stayed through all of it.
HEALTHCARE · SAAS
Renovia · RBI Medical · Embark Vet
Go-to-market, patient acquisition, and growth strategy in regulated, mission-driven categories.
ENTERPRISE · B2B
Liberty Mutual · Sanofi · Valley Bank
Award-winning campaigns in financial services, pharma, and regulated B2B categories.
HOW I SUPPORT YOU
Close to your business.
Always.
Because I keep my client roster small, I can get to know your business, audience, and team quickly. Spot patterns and roadblocks early. Help you stay aligned with what matters most instead of chasing shiny new ideas.
IN PRACTICE, THAT MEANS
Strategy sessions that feel like real conversations, not generic templates
Written notes, frameworks, and simple systems you can use with your team
A realistic plan that matches your current resources, not an idealized fantasy
A steady, no-drama partner for decision-making and planning
You work directly with me. Every session, every strategy call, every framework we build together.
Seed → Fortune 500
Company stages navigated
3
Regulated industries
1
Acquistion navigated
If this feels like the kind of partner you're looking for, I'd love to hear more about what you're building.
THE AURORA GROUP · FRACTIONAL CMO SERVICES