FRACTIONAL CMO · GROWTH STRATEGY
Boutique fractional CMO support for women-led, mission-driven businesses.
I help a small number of founders and teams replace ad hoc marketing with a clear, growth-focused strategy they can actually execute.
FRACTIONAL CMO · GROWTH STRATEGY
Effort without structure doesn't compound.
If your marketing feels like "a little bit of everything" and "nothing is really landing," the issue is usually not a lack of effort. It's a lack of structure, focus, and senior-level guidance.
I step in as a fractional CMO to help you define priorities, sharpen your positioning, and align marketing to your real business goals.
“You won't be handed off to a rotating cast of account managers. You'll work directly with me.”
CHRISTINA · THE AURORA GROUP
WHO THIS IS FOR
A woman-led, mission-driven business ready to grow
A founder or small team that's outgrown DIY marketing
Someone who needs structure, clarity, and a steady partner — not another agency account number
A leader who wants marketing to feel more intentional, less chaotic, and more aligned with revenue and growth
WHAT I HELP WITH
Senior marketing leadership, without the full-time hire.
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Strategy & Goals
Marketing strategy tied to your business goals. KPI definition and reporting so you can see what's working.
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Execution & Oversight
Guidance so plans actually get done. Not adding activity — creating structure and a clear path forward.
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Messaging & Brand
Positioning that feels authentic. Brand and content direction that supports sales and growth.
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Team Alignment
Helping your team understand priorities, stay focused, and work toward the same goals.
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Go-to-Market
Launch planning, channel prioritization, and a realistic roadmap of what to do first.
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Roadmapping
A realistic plan that matches your current resources, not an idealized fantasy.
HOW I SUPPORT YOU
Close to your business.
Always.
Because I keep my client roster small, I can get to know your business, audience, and team quickly. Spot patterns and roadblocks early. Help you stay aligned with what matters most instead of chasing shiny new ideas.
IN PRACTICE, THAT MEANS
Strategy sessions that feel like real conversations, not generic templates
Written notes, frameworks, and simple systems you can use with your team
A realistic plan that matches your current resources, not an idealized fantasy
A steady, no-drama partner for decision-making and planning
If this feels like the kind of partner you're looking for, I'd love to hear more about what you're building.
THE AURORA GROUP · FRACTIONAL CMO SERVICES