ABOUT CHRISTINA
Hi, I’m Christina.
I started this work because I kept seeing the same gap: smart, capable women who were trying to build something meaningful but needed more clarity and a strategic sounding board.
WHY I DO THIS WORK
Support should be thoughtful, practical, and human.
It should help you see what matters, cut through the noise, and move forward with more confidence — not add more to your to‑do list.
I also believe women deserve clearer strategy, calmer leadership, and gentler, more honest guidance — not hype.
Clear strategy, not just more tactics
Calm leadership, not more pressure
Gentle, honest guidance — not hype
MY BACKGROUND
Built in the hard rooms.
I've led marketing across startups, acquisitions, and established enterprises — from building the function from scratch at a scrappy legaltech startup, to leading a full rebrand inside one of the largest financial institutions in the world after an acquisition.
I had to find allies, hold onto what we knew about our product and market, and navigate an organization where knowing who to call was half the job.
That experience — and a career spanning fintech, legaltech, healthtech, and B2B SaaS — is what I bring to founders who are ready for something more than scattered tactics.
MY APPROACH
— Collaborative, not prescriptive
We figure it out together. I don't hand you a playbook and walk away.
— Practical, not theoretical
Everything we work on has to be usable in the real world, with your real constraints.
— Direct, but never harsh
I'll tell you the truth, and I'll do it with care.
— Structured, but never rigid
I meet you where you are today and build a path that feels both ambitious and realistic.
WHERE I’VE WORKED
FIDELITY | EMPLOYER
Led rebrand of Shoobx → Fidelity Private Shares through acquisition. Built brand and go-to-market for Fidelity Private Shares.
SHOOBX | EMPLOYER
Built marketing function from the ground up inside a founder-led legaltech startup.
BOSTON DIGITAL | AGENCY
Led strategy across Liberty Mutual, Sanofi Genzyme, Valley Bank, Renovia, EmbarkVet, Printi, and 20+ others. Multiple award-winning campaigns.
RECOGNIZED WORK
Platinum MarCom Award · Hermes Creative Award · Summit International Award — across healthcare, fintech, and B2B SaaS.
If this feels like the kind of partner you're looking for, I'd love to hear more about what you're building.
CHRISTINA · THE AURORA GROUP